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Multichannel

Luxury brands seek consumer engagement with Easter egg hunts

April 3, 2015

Faberge egg hunt at Harrods Faberge egg hunt at Harrods

 

By Sarah Jones

What was once reserved as a children’s activity surrounding Easter, modified egg hunts for adult consumers are providing brands with an opportunity for consumer interaction surrounding the holiday.

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  1. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  2. Gucci studies connection in spring/summer 2025 campaign
  3. Exclusive Resorts purchases Inspirato for $59M
  4. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  5. Dior, Rizzoli to release book on Lady Art project
  6. Savannah College of Art and Design debuts SCAD LUXE research center
  7. For high-end fashion brands, wellness is the ultimate luxury
  8. Saks Fifth Avenue is 2021 Luxury Retailer of the Year
  9. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  10. PVH Corp. pledges $10M to global nonprofits fostering access to fashion
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