
The increasing use of tablets among affluent consumers will cause mobile video consumption to rise over the next year, opening a new platform for luxury brands' video content.
Marketers already creating video for campaigns and to give behind-the-scenes glimpses would be smart to optimize this content for mobile phones. Many affluent consumers use iPads for research and entertainment consumption, making it a prime way to reach users while they are relaxed and open to branded messages.
“As an advertiser, it is important to be where the customer is doing their research and consuming content,” said Deb Hall, managing director at web2mobile, Toronto.
{"ct":"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","iv":"a9eb5f43fac50a78a82c2db2d31c2782","s":"4fe7c8ea8dd0f0ca"}