
The increasing use of tablets among affluent consumers will cause mobile video consumption to rise over the next year, opening a new platform for luxury brands' video content.
Marketers already creating video for campaigns and to give behind-the-scenes glimpses would be smart to optimize this content for mobile phones. Many affluent consumers use iPads for research and entertainment consumption, making it a prime way to reach users while they are relaxed and open to branded messages.
“As an advertiser, it is important to be where the customer is doing their research and consuming content,” said Deb Hall, managing director at web2mobile, Toronto.
{"ct":"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","iv":"0ef0dcb3e1e4b7406d54fbe8d687258a","s":"b8de9fdbe9f0ad20"}