Mobile
November 7, 2013
By Joe McCarthy
NEW YORK - A MediaBrix executive at ad:tech New York 2013 said that brands should integrate into existing games to reach a broader audience in a helpful manner rather than create brand-centric games that hinder scope.
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","iv":"60c0d7309db9ffbc2b996b7c712792d2","s":"ae6b32bd21ec61d1"}
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