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Mobile

Brands should leverage existing mobile games: ad:tech

November 7, 2013

 

By Joe McCarthy

NEW YORK - A MediaBrix executive at ad:tech New York 2013 said that brands should integrate into existing games to reach a broader audience in a helpful manner rather than create brand-centric games that hinder scope.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
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  3. Savannah College of Art and Design debuts SCAD LUXE research center
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  5. Ennismore picks Bangkok site for first-in-region SLS Residences
  6. Lamborghini heads to French Alps for women-led driving series
  7. Laura Burdese to succeed Bulgari CEO
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