Internet
October 17, 2012
By Tricia Carr
NEW YORK - A Mercedes-Benz USA executive at the Luxury Interactive 2012 conference said that a brand’s advocates on social media are the most crucial to reach so that marketers can create word-of-mouth that embodies their true ideals and lifestyle.
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","iv":"dc91fb0ddf9011f6a8909f87da50a839","s":"61db9154f5edf0f0"}
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