Research
April 17, 2012
By Rachel Lamb
Approximately 33 percent of Millennial consumers are more likely to buy a brand if it has a Facebook page, as compared to 17 percent of non-Millennials, according to a recent study from Boston Consulting Group.
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","iv":"3de87c3caf239a068c22a4d7a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