Research
April 17, 2012
By Rachel Lamb
Approximately 33 percent of Millennial consumers are more likely to buy a brand if it has a Facebook page, as compared to 17 percent of non-Millennials, according to a recent study from Boston Consulting Group.
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","iv":"0ff09e7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