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Mobile

Mobile ad revenue climbs 15pc during first-half 2013: IAB

October 10, 2013

 

By Jen King

While search continues to be the most profitable channel for marketers with a 7.4 percent increase in the first half of 2013, mobile is quickly establishing itself as the marketing medium of the future, according to findings from the Interactive Advertising Bureau and PriceWaterhouseCoopers.

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  1. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  2. Louis Vuitton courts rapper Future as ‘Friend of the House’
  3. Rosewood London opens ski-inspired winter terrace
  4. Raffles, Christofle premiere exclusive dining experience
  5. Ruinart reveals annual Carte Blanche creative collaboration
  6. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  7. Moncler returns to the slopes for Grenoble campaign
  8. Longines announces latest Ambassador of Elegance
  9. 85pc of recent, pending Gen Z car buyers considering luxury vehicle purchase: report
  10. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
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Louis Vuitton courts rapper Future as ‘Friend of the House’
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