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Mobile

Mobile ad revenue climbs 15pc during first-half 2013: IAB

October 10, 2013

 

By Jen King

While search continues to be the most profitable channel for marketers with a 7.4 percent increase in the first half of 2013, mobile is quickly establishing itself as the marketing medium of the future, according to findings from the Interactive Advertising Bureau and PriceWaterhouseCoopers.

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  1. Moncler returns to the slopes for Grenoble campaign
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  5. New Global Fashion Agenda program in Turkey targets textile waste
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