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August 3, 2012

- Brian Cohen is director of digital shopper marketing at CatapultRPM
By
Brian Cohen When we talk about what makes digital activations so critical in today’s marketplace, we often discuss how it provides a thread between all activation points – the connectivity that makes a program truly integrated.
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TkiYMQv04qMquP4GWcXLresg\/SDM+M44vfr\/SpwWEnyF+JIFqCw4Pj0cOy1Pte2AXfYTtw32ivrNKnr5nUJwvKkqHPYmqYiQv8XP4U5+oE02BR9dr1Ha4SM\/0ZvhlYKO67b1ZDdAjcffuws5Z+dfvXZa\/\/CrVv919Jf6AQoCFym2xSp26Zj0i9sMw3cCDAn8vFx11\/78cY+Ex94JwiMoXyZZSiCJh+HIOe+xGC3ZlXQauufws4ghB5zu0zVVe7CNz\/DUlyCXhDol3m2bQAfpHtsYG65MvOxgft\/2OaBtDPM8bwpZ5fUhW+aNHsktWd7zoLU0h7vN51yfdbztWf1\/SRNnvUKaJ6rT\/LeIUYffhR5fRWcoKJxN0sEeoyeME3GddewmPzkS7DAiBMVLiaXMOJgEK\/\/J927OToepFrotyP1SUd3iBRpztrdytdCgWNyyFwiFmUaUyOK+Gzo9aQeHmL1Ae2c77hdMOSaOznx8QA1bwGZXCgSwAQPnC1ypuAqu4VXgdfeUSpBbXHWqQjkexzzAcQWaG9fxQacYzIxPgEi1DWv+1mAmBGCUAeqLgGNw8zo+S1i9X5ZY1rU7K+dDFC7mSOXAL\/RQtIRIn4Mp\/JZrSluP7Jh8tRnzJnooKt9BsIQfxvDQkU1vyCCJUNO0ap5PdR4v8LCNz4QuMVgN5E61agxwJEz3fyIG\/OxUdoF5yxflxitgTDjkFVvrjfcSAhCjsw3jqRFw1vqL6zZaWG0FYIjVTpRLJ8x9k9FX+Tco1brtFstmKw4icpFkqKZ\/IzkV1VAbVzabcBdpG\/l7jBdWTbJwB4BVr7zjeodAZfaCq81nG7ZvtW1JMAMwTacteM79Dmcn8fPyjqNAwS3ugnfUD\/wCyVULCoGRSvNflMTSlMrnUk5eEbSZ+quKfL4+vOQPQyUW5F8b3JoHgmJ3wuYV1lZMrTcaLH6NL+wZPTN2LY8MAkUFE4aqsCdJnIc2SAYTHG\/ZqDJbkjILrrNUGInsKwmgcR0ZU7qmGO4wxh6sGfaZtSEGRl47vIxCYXDLywDwVjFjASFae2eSWJQdUKplMkDMl\/NVHb13kVKPYTLfPnxBqb2PMgouv04lbdyWIdPzDrDCSjmbj9EvFpFhZDAcDIZLiQVsUNj\/ar3gRAGUaUSMyFKyAboqkdRwUx\/hbl9X3Q8lZu4LlriZHH5c0kF\/w6u2ww4+JpMwtM3NXqehWHZOhamu4kmcvFPDgsEWc+mC2ztFwLjzFpTyiQorKdOlDP6FwKZzjnW7qM+mdeHB4AHBu3ogtK+w59yia\/zwN1P3dP+rdIvIMw\/3fQY2Ygp1YXgDbPRsMeU4NhjsfV5h+SanzmJxctMHtK7y\/da7ypOAo8ZGnsSLRc1VN74lhr34FlnTPz0Enu5hpcTe\/E3ou+VZLHOQwQVBT8EdtWLMWBG1CE0A4zSHirMC12DTUgs3dlL2J2RFzTARwKD5FyGdzNyIzn+jfbsyY3u4HW++xhd9jEWkfq71FXoFFePZlnGdcQzp1\/pRq3slgjylsp6GNuoruCFMo8GxF3WGXeRmTKMwERjupgBbHv8Z\/ybd8juiBGqLOENMoUR68rhTjPVo3McyZ9ruHIMUvwi5MQkMmP3jOIef+szXNpjYKHWDP2wetFObCRiC1qEQhJC0\/231hyVzMAtdxYrYYWp+ro3WAXgvcQ9bdRESY6U6aVVjtIptYUYGehHUkvVMu8EjEg65Bx+00\/m90wHBKKQi7\/5whKbEQdjEAK+TMrmmA7fIRShMMOBDxk6BiBZ0oBm2AhIlR4AB9Mgab7al7U\/xqkkQ4IOAbQyezA9F2ZGi7uTe1YETpQbjnxkWDhXyHasIGo1iIjTo30q1eHJkrVerrgIp9c2OewIjS51jxbsZV\/y2tZ2KdwzI=","iv":"e5b232c16ca35f14e380d57c45e0600a","s":"b91d552e2fbdf454"}
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