Mobile
October 10, 2012
By Tricia Carr
Retailer Neiman Marcus is letting consumers interact with its 2012 Christmas Book through a mobile application that reads digital watermarks on the fantasy gifts pages and reveals additional content.
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","iv":"c261081d7af86e439077bbe7380ce5be","s":"2c0bc2b182ce5df3"}
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