Mobile
October 10, 2012
By Tricia Carr
Retailer Neiman Marcus is letting consumers interact with its 2012 Christmas Book through a mobile application that reads digital watermarks on the fantasy gifts pages and reveals additional content.
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","iv":"406212c1f3908127939888c664e86569","s":"d761bfa940da5777"}
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