Mobile
September 7, 2012
By Tricia Carr
High-end retail chain Neiman Marcus is testing a mobile initiative in partnership with Visa that allows consumers to get personalized, real-time offers via SMS depending on location and purchase history.
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","iv":"b744ea12c8dea9bfe271d3a8f31ac5f8","s":"67ec43aaa850eea7"}
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