Mobile
September 7, 2012
By Tricia Carr
High-end retail chain Neiman Marcus is testing a mobile initiative in partnership with Visa that allows consumers to get personalized, real-time offers via SMS depending on location and purchase history.
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","iv":"087dad36a0889a23b86d3a407accc8a2","s":"9125d257753fee63"}
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