Mobile
September 7, 2012
By Tricia Carr
High-end retail chain Neiman Marcus is testing a mobile initiative in partnership with Visa that allows consumers to get personalized, real-time offers via SMS depending on location and purchase history.
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","iv":"e678a69f012fd2da2820ce1ba59bc23d","s":"0418fc08edb89875"}
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