Mobile
September 7, 2012
By Tricia Carr
High-end retail chain Neiman Marcus is testing a mobile initiative in partnership with Visa that allows consumers to get personalized, real-time offers via SMS depending on location and purchase history.
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","iv":"23a4228d7697cc4d26fcc6162283da0d","s":"df0fab18ce20f5c3"}
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