Mobile
September 7, 2012
By Tricia Carr
High-end retail chain Neiman Marcus is testing a mobile initiative in partnership with Visa that allows consumers to get personalized, real-time offers via SMS depending on location and purchase history.
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","iv":"f9913e272d0bcb10f3576254c2c5c942","s":"d3f1b5fbe4422e10"}
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