Mobile
September 7, 2012
By Tricia Carr
High-end retail chain Neiman Marcus is testing a mobile initiative in partnership with Visa that allows consumers to get personalized, real-time offers via SMS depending on location and purchase history.
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","iv":"aefe8bd3685f4223a519f3aa2c16a803","s":"83cb70828105971a"}
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