Multichannel
September 17, 2010
By Peter Finocchiaro
Online retailer Net-A-Porter.com has been making moves in the realms of mobile and social media leading up to this week’s Mercedes-Benz Fashion Week festivities.
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","iv":"f3d5ca9cf6acc07897c999c14f5187fa","s":"024eac423e464dfd"}
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