Multichannel
April 5, 2013
By Tricia Carr
Ocappi, the just-launched ecommerce site for diamond engagement rings, is looking to distinguish itself on the crowded digital medium with a home try-on service.
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YAxAKMJ2mQ4dbf+3f5l37Phha0YCkbZMHaY9qNGyCl+EjgjbWfpluDrg3qgUrZHQ4ZfZpHgQOJzC0SzfUDVvrP8KUIcSGxfIkKFkdQ4NBmA5IoXM\/5WZ5Id7\/pDHRzM5i0mYMTnAD7Ls6N285w67BTbdabYk4Ga1NOZ1IYrpMBr37Zv+NS4JK9yVZvBr43pkwiNwy4dAgxEuErGqR7nJAq8fTY3m5Nuzxngbdavixh2vXiz4w9\/JEuP\/7ixa+iK+7DN3YHTDQwuspM20vyd6xvdAjTHO6g3vt3rpWkvwqQVcRw6Bd9cBqmbXlrWEeVtlYiOV2ZUaGAOtD92jJ7TVY\/q2wCO+q3sqy0pHtgoOQWceaOz7TUErWf5GYCrKI2nlEoYxdtzhxJXX1iEQGwYrl5h2R2MknRhmD50jmX2HuIh6+e79q91ffNjYQ78SFIzPGvPgQ4dPvog1WdqPFKwOq9X30zKo68Y5silUQQ\/SjaJL1om3rrvscML+vjz9R2ZrDQbPHFImZv4ioehzTLdLRwXRjpmGYaRdfXf1Ogx9iN26F0Y8feQydp4qp3AsiIRP4dnhMN3luxXv3lqbClkVyMwe5IF7VTrg9ZSml5Yrx8\/aP9EexqfDmeMfpXkylKlRtVXYfRb\/DPxy1UbGJ\/+m8zRiGs7LxiCXPAuQw4kmBR9YGIpmpThOQilrf123tt3E5L2wDFhj0l0ZmcKQVgTt7YgOIuLaqgAJKAH\/eYIqGpCIG\/VwDs6WfUdHLsvn6OHOrYv3Y\/SJtWYgi88P2ygVzV0CshiPrKVw8PI\/zXC\/9owl+vQfDfXVr9qk0wyNpf71skFIaT8RUQImght+8QzD4HpjjkYnZG4192Z\/dmouXTNM7o0Lrv9ZWAPIQF+VcocfMIdzdW4QzUEHFSUKJ9tUbE7kJ8OakdbGXIQTsov3g\/pyF9ApRa354BDN6TjrbRuXcCPw8rbv1OHohxD5QV4kl28fCdbZ1IXGoTzVNj2zLQuyWKQarcnccuaDVDGx1eLVs5EdyoZDWzxYSGgeS3tNdSOi\/kAPJTiib86YVEQbkWi75d9ydycRx9iD9Scq6+9PmEyZkPXDVDpW0qbPqt6q6QME3QEbA+Fb1NjClUSoQyKr2hHgbhNUtI+cmXZWlB3FS5xXtQpK4mmMU6otSmeq4MpaXR9hPnzy2S7cclyx\/IRa+hB1GJy+hurQ66pSU9Zygxq88qvFA28YI8BRo9F9mAZjNl4DTxA5DYipzoL93+gyFO7ASmVaLhfGNgh9dqq0CCN5\/bLNNOzdxnlu3J5\/68\/x0XJrvoCInm2FEkc89N2Z3AEfFdq3l\/Py1qbdZz6QvY8Zm3sHEowaolYIYAQaojivUEACmY5p72mm6r50LfkaG5oIdkFg\/1GsOOvDnOpl4UdCleyRzdOoTpc0JI\/j5PFeo5X5m+TalwiO2l0Hy\/8bl6XHLD\/SoQNnL6IpMKoZ7cIx\/uvSKsNJvJT19mf39M3N58Twh29ORAn9Uq+vc+CqgOUnDJHMYsjiECFV7f4w+GdgkitnUsumGdqV56ZNn1\/Wc990V5Vq7KzfCN\/FvXTUbbHhOFjMKuoQxDit\/HOjsqUD3pllx6McF1Q89HIoSNGK05i\/EUI9PEF4GJ49JNcRcz+0f5O1c7LokT3Krgtn2eexPYehSIM9t5QfhjRlUvRMNTMrg0\/VP3PkY1d9NMU1YDEN4mLt\/5zqGLrC0BG9J+iDZWnS1EV\/+5Cve5QuzjcnT7pFAniyneXDiH7rnlaeKSIYz+jHObmE8YW+oSJvzhoSBUPTxoukMfmNohNrxKHt7R+y6HBDYzWrPF2+qsLeBn5i7c2LZ9NXlt3Nfs9by60mnFGnYqLmx2l33i2UIXVpOvcu68iOUS0zkK9KH3ERlF5+ZMR8mykqBfQzBgODPXakbrYApEjbIeJfmZOamfoCMU48uUMMSsLLPUIK3QXlpFmQK6i7POBGBvJ7FZR0VPuIPUtB4+KPsBUuRi3rYAQb84jQWFLVHNRJ52w6lFXi5aGDfJlJHM70LVtBJlsmJabIhZ2f2wr80WxJz8wL2s28xUG+d0Q+vMLbBxOpZSIBaZhqGIkdiIUTyp8ieWCWxCYWD+WbeIEGUVarZFE15nHsxQ2OLGNCjMGcSAk\/2AGC990TWuinQ+iz64jPF5tJIVhlz9kyQlnW\/gJ+xpE5wCHgouqHKjaIygEFk2NcXBq+8qrudP6e1HwaCPN0JC5Wc0eBHX444oe6ljVH8YVPwoa0EDbjmrZLE29kDzZuDrIStx\/H6nRO5PTcgDQicvZUSUa\/h9NO2v3cql11HBI2PgP79G0p653FJPOBXfThXsh8SvGl\/cJ5N6gevAsgZRAvjCXVuYSQHxW37O7jWxm4cE4LsXi8tTh6osIIlfxoQu4dbYzvzXuBcWRHGuZE5DQ4XEjT+JO3nTplGg41pIyue3h\/dbafgGoSZfzvTgPHkNMZqbBVVYFq6ayicriK68Cpd5qhbFzhJG+75pBGwmMEuAj\/GJ1QFDidyQ62BUxdRaYDkZJYxDAdUl4V6Xu9zyp3lP9x2v3xmI5JLoxLcsYPI60rGNG580rSIuJyJp20LF7ODIJi7E9gy\/jUsVTBysbtisc76q\/K8zwuBG0aBwc2Ff6KeNxOXu582DZUi9c\/nFIxqgIU6AW+9Y5PyslVxcUAUR9zHgQDid2mTLjeKt85Ie4byZqyPMr\/CAyp3d1yOmfEKhfKGbjL7tWPhAO07yEDFKW2W+40u2945zdzgnEu53gRwWL9lQjWE7+G6mRDSBtLWPhQyj\/C5ehA+sqnNlqnvp5r\/BMCCuQr+lYUUS23ZmTrAwTnVRHgBovzUhEHYg1uju7I191r6+4OU5MWBQNieXiFEZ07mcnS70h3VUKnnM+vnS3S6VFDNm1NTSxlL+3HAL7b9AX+W3\/PtlGDLe5bHOVtVNl+VBVQXj0bHcYyPXG0nacivGZ6JTj0GcY91y+1sMgdsmuIZVv6a3qELowQmyJRyEKqolLy0MYJpUJZ4MxfJM0GcOLD3Wz7V18IcMZYfzXB+k1gQcvmZwkYEaxeb6NPNWBfa+dYraMcs625aQ9afVhjbUwJn7kmKRzYJu179Rqbmxf4ZPg+p8yydTTjzKLT8a6GBrGDAHtIBuZZFjU2t3cYdVpTRk+J1zKKtADb\/Wjji3Dbz3YUSr1nESocAGuptGkCo194A37pNGDnxdZKjKsVY6WoW\/8qmw77x3eHLKTWUZVkwbqHWgGkTzzvlmKNPy5TBfxLTETqNQ306kf0dJtttibOwlUoswq9xN7L4lcq\/1Wrz3LBzMTCfs2yEQi2XAuj52R3DGqaKNG84MQ9sLE1ur\/pVsVHVqk1EO5P7syXB5b7niN8lunmtvH0YMqrsbVqsiMPwBOr8eIEYzk6iNJEm\/t4kxa3DQNQu9L2gTSI1onFIQhuSxqFxpL4SVREqaS4zRkvdDsfdp\/7lvNkAHCFWcwxpWtu1TfNUT7Fwb5BXn6BIv9K0NHmFFFifKe0TimSDWIGd2uq2YklGHTn0q3UAHM26tBG4ZaK+nM2KLCJXCjGH8HuNHtBpUjB5CV3ie6kv5RGAcBygnJ5u6pfXum\/GffuiFYvSFBDtTXADoxlZ5vAFBXIOwdTrG4D9Qxwduqooc3+YQPOfwiI\/eMbUnuOMNLWMZXMLTtyNcMYA2ZJqu7IcdrmE9G1wRZ4f9XX4tQ5fW10opkmSEGYYGnxXgJQDfPeXuLjX9x0wxBOweXcwTFJgKB3xXxaS91SG2PQfWIidCv12cTOLMyA8SlV4YzA5usfJLpOFmyD4IkuUYpcaXJZWbsDdA+BBdagHgkKnpwJT0yun14Be82UdkVLAEkDOZzQfa52KWEuqKPZ19TSn0eknut58j26M99GdidDiKXOufwexwvly2hIUipy1RQPEGLEgNUi8rcuHlsnCrJjQo5\/lrALpx\/R5S+mHROHGDuM97Rzl0X+1dtJU6oOYZLkVpgAO8k56rMJqCmIWbJkgCeSECN7Dak5nE0UtpXQqF1CcSas6D+vXB7Ssdj\/QM9ktS+EefTKu64UE7rBpr9yOWzbVFBwR2Ns3UOGz+I0kgeNbgf0gyF6kIZAWeQ03QNC1Qe5Hb3U94N6WOmXYyLf+35rQLh6pFvCEjkIhPwGuBF\/9rxNQsGNvU\/iyYqcvlOl\/srzY+Xb3cDphYqR+OdG5PxfLAcpjMV1s2EnDX69X8L39VgFiwByh5Eq1HyjcIDqRQTJIxbK3h6UvpU3ut2Cfkn2Sp0IikFZJclhawRfJioztr0JEuJ6cZYdhnjgxF6OrDpXSTVilwW3onyMRCv363uRDZVa4cpPL\/DlxNiHBU16oPK6UW\/NdZtMGU1k\/Mu8TBeTq0w2n06t01SW7skWup85d1+OmAkOSSdsfXcPb\/\/bT9ePJ0LrK8N8VTjXczQJhF7qrLDWFN2VEbNglyTFwSNn7fg9tZSLpMtlIBc9rJNJ+CvvMPMyQQMC3evQEmJTL0r5K3JxdZdtZm7jBpE4XaQDoFi\/xUDiT2NnjD1h1w8zFX9DhGwCmQVgWGukzjsrpOVfDnQM\/zcbX0ExfEILn\/szsPc=","iv":"7270c626322720e1d6c945f461269887","s":"79d41c403f935c39"}
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