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Feb. 8, 2026
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Television

Product placement most beneficial way to step-up luxury TV ads: expert

August 11, 2011

Chanel's product placement on Gossip Girl

 

By Rachel Lamb

Commercial spots and product placements have always been a key way for luxury brands to get new products out there and remain top-of-mind, but unequivocal advances in the digital realm have left television ads untouched.

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  1. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
  2. Aston Martin loops Breitling in as global watch partner
  3. David Yurman selects finalists for inaugural $50K design grant
  4. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  5. Qatar Airways, Art Basel kick off partnership in Doha
  6. Secondhand watch market stabilizes in 2025: Chrono24
  7. Lamborghini deploys brand showroom in Egypt
  8. Ralph Lauren turns to TV to spotlight Olympic fashion
  9. Italy’s Pratesi seeks return to old splendor as linens purveyor to the affluent
  10. Dolce & Gabbana debuts Devotion fragrance film
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