Today in luxury marketing:
Rémy brings spirit of luxury back to town
Rémy Cointreau, the French cognac maker, is looking to revive its most expensive brand by launching temporary “pop-up” stores in US cities, where it will attempt to “educate” Americans on the merits of buying a $2,300 bottle of its luxury spirit, Louis XIII, according to the Financial Times.
{"ct":"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","iv":"500674a155d7464446e38d92fc3f002a","s":"b3c1d2f0ffd3c43d"}