Research
June 19, 2015
Michael Kors uses Snapchat
By Kay Sorin
In a quest to facilitate the consumer’s path to purchase, luxury fashion brands are looking to improve search and display advertising, according to a new report by L2.
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","iv":"e0476db19371be2d0c4cceb09247249b","s":"34629d9c03077774"}
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