Multichannel
October 6, 2011
By Rimma Kats
BOSTON – A Gilt Groupe executive at DMA:2011 said that loyalty, personalization and good customer service are the top ingredients needed for a successful multichannel retail strategy.
{"ct":"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","iv":"f98b6f8aa64847172a4061db71fa8653","s":"f7245c6de7b93c58"}
Share your thoughts. Click here