Research
March 4, 2016
Marketers should pay closer attention to when they send push notifications
By Chantal Tode
While push notifications are an important way for mobile marketers to drive engagement, 63 percent worldwide are sending messages at the wrong time of day, according to a new report from Leanplum.
{"ct":"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","iv":"4769ba84d98e98c6988a13e4f099bcbf","s":"7a3ed7034855bfeb"}
Share your thoughts. Click here