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Multichannel

Showrooming fears displaced by Webrooming cheers: L2

July 31, 2014

Still from L2's report video Still from L2's omnichannel report video

 

By Joe McCarthy

Not long ago retailers were afraid that showrooming would gut in-store profits, but now the implications of the trend seem to have reversed, according to a new report by L2 and RichRelevance.

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