Multichannel
July 31, 2014
Still from L2's omnichannel report video
By Joe McCarthy
Not long ago retailers were afraid that showrooming would gut in-store profits, but now the implications of the trend seem to have reversed, according to a new report by L2 and RichRelevance.
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