Multichannel
July 31, 2014
Still from L2's omnichannel report video
By Joe McCarthy
Not long ago retailers were afraid that showrooming would gut in-store profits, but now the implications of the trend seem to have reversed, according to a new report by L2 and RichRelevance.
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","iv":"28b42ad19ba5501bc7947a71a38f35ba","s":"72e20447e12a23ab"}
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