Multichannel
July 31, 2014
Still from L2's omnichannel report video
By Joe McCarthy
Not long ago retailers were afraid that showrooming would gut in-store profits, but now the implications of the trend seem to have reversed, according to a new report by L2 and RichRelevance.
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","iv":"ddd7d0a8169faa381b8565962dba84fb","s":"5e0c7ec55d39bb35"}
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