Multichannel
July 31, 2014
Still from L2's omnichannel report video
By Joe McCarthy
Not long ago retailers were afraid that showrooming would gut in-store profits, but now the implications of the trend seem to have reversed, according to a new report by L2 and RichRelevance.
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","iv":"0ae9329a7d9ad5e5239db908f97f8273","s":"ef7697239fe5eb03"}
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