Multichannel
July 31, 2014
Still from L2's omnichannel report video
By Joe McCarthy
Not long ago retailers were afraid that showrooming would gut in-store profits, but now the implications of the trend seem to have reversed, according to a new report by L2 and RichRelevance.
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","iv":"44c7c2972c73574426fafe59df670c0a","s":"fcb9ea570b8df2f3"}
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