Multichannel
July 31, 2014
Still from L2's omnichannel report video
By Joe McCarthy
Not long ago retailers were afraid that showrooming would gut in-store profits, but now the implications of the trend seem to have reversed, according to a new report by L2 and RichRelevance.
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","iv":"ec08d48c328fc3f2b98cd4f2f6fd0d7d","s":"3d0411385ac0dc57"}
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