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April 26, 2024
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Advertising

Simplistic approaches can lead to glamour, mystery, desire

December 4, 2014

Simple ads create intrigue Simple ads create intrigue

 

By Nancy Buckley

MIAMI – Fantasy and romance are disintegrating in modern society with the presence of social media, but maintaining a level of intrigue is vital for luxury brands, according to panelists at The New York Times International Luxury Conference Dec. 3.

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  1. What will hospitality look like in 2024?
  2. What marketers must know about luxury consumer tiers today
  3. Dior goes for gold with flashy J'adore campaign
  4. Chanel pushes Chance fragrances in Gen Z-powered campaign
  5. Africa's millionaire population to jump 65pc by 2033: Henley & Partners
  6. LVMH launches 22 Montaigne Entertainment
  7. Luxury Unfiltered: Reinventing luxury in the age of AI and Gen Z
  8. Richemont unveils plans for Watches and Wonders Geneva
  9. 8 characteristics of luxury products
  10. Dolce & Gabbana's new Light Blue ad virtually indistinguishable from previous efforts
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