Leather goods manufacturer Tod’s is targeting affluent consumers with an iPad application that explores the craftsmanship and the collaboration between the brand and Milan’s opera house, Teatro alla Scala.
The “An Italian Dream” application shows each step of the creation process of Tod’s D-bag and Gommino. The application allows users to browse collections and view virtual themed lifestyles.
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","iv":"7f5cc32a552886f4788ddab4aef970cf","s":"fb6b484dc43278ac"}