Leather goods manufacturer Tod’s is targeting affluent consumers with an iPad application that explores the craftsmanship and the collaboration between the brand and Milan’s opera house, Teatro alla Scala.
The “An Italian Dream” application shows each step of the creation process of Tod’s D-bag and Gommino. The application allows users to browse collections and view virtual themed lifestyles.
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","iv":"cd5689183bb867d193b1c0848c85bce5","s":"1b773be070ea71a4"}