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Multichannel

Top 10 luxury brand multichannel campaigns of Q2

July 5, 2012

 

By Tricia Carr

Marketers such as Burberry, Four Seasons, Hugo Boss, Lexus and Michael Kors spread their latest brand messages via traditional and digital channels during the second quarter of this year to pick up the pace against competitors that focused on one channel.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Kering loops France’s Ardian into Fifth Avenue investment
  3. Coty earns ‘A’ score from CDP
  4. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  5. Dior, Rizzoli to release book on Lady Art project
  6. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  7. Ruinart reveals annual Carte Blanche creative collaboration
  8. Seabourn to broadcast 2026 World Cup aboard luxury cruises
  9. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  10. Dior builds five-story statement flagship in Beijing
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