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Top 10 social media luxury marketers of 2011

December 28, 2011

 

By Rachel Lamb

It takes a special kind of luxury brand to reach out to consumers on an informal platform and maintain the persona of elegance and luxury. Luxury brands are increasingly relying on social media to reach affluent consumers via product pushes, campaigns and contests, but some marketers are just on another level.

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  1. La Mer appoints first male brand ambassador
  2. Ferrari forges racing partnership with HP
  3. Double-digit growth streak continues at Hermès
  4. YSL Beauty adds Bahamas, Colombia to rewilding project scope
  5. Prada Group sees first quarter sales rise 16pc
  6. Nobu to open hotel, restaurant in East Cairo
  7. LVMH, CFDA launch Earth Week video series
  8. Sofitel leverages local ties in new campaign film
  9. Gucci makes splash with 'Lido' collection
  10. Annual report from Vestiaire Collective makes business case for circularity
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