Today in luxury marketing:
Versace's spring campaign was "not an easy feat"
Versace's spring 2013 ad campaign which was shot by Mert Alas and Marcus Piggot brings together three giant names in modeling: Kate Moss, Daria Werbowy and Joan Smalls. If that sounds like a lot of personality in one photo shoot, it was, Racked reports.
{"ct":"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","iv":"a45a5f9bd639ec4d9db4d0e0ed3f1f73","s":"f665ebc83a27ce75"}