Legal/privacy
April 15, 2013
By Tricia Carr
Richemont-owned Cartier’s recent win with a trademark infringement lawsuit against China-based companies indicates that luxury marketers should not ignore threats to brand equity in the country and send a message to counterfeiters.
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","iv":"b68fd97cf4e4d29da22d686aeb2fc896","s":"401db7faf5f4995c"}
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