Legal/privacy
April 15, 2013
By Tricia Carr
Richemont-owned Cartier’s recent win with a trademark infringement lawsuit against China-based companies indicates that luxury marketers should not ignore threats to brand equity in the country and send a message to counterfeiters.
{"ct":"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","iv":"3ad85fb677f097443e9367ad21ca2a76","s":"ed82a3ffbae9cb28"}
Share your thoughts. Click here