Legal/privacy
April 15, 2013
By Tricia Carr
Richemont-owned Cartier’s recent win with a trademark infringement lawsuit against China-based companies indicates that luxury marketers should not ignore threats to brand equity in the country and send a message to counterfeiters.
{"ct":"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","iv":"49063b147132c71cc80ad15965d4d94e","s":"bc45bf83b2e6928e"}
Share your thoughts. Click here