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March 3, 2026
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Mobile

Why luxury automakers increasingly rely on iPad’s large canvas for engagement

October 4, 2010

Several automakers have launched branded magazine apps for the iPad

 

By Peter Finocchiaro

Several high-end automakers have flocked to the iPad recently with interactive versions of their branded magazines.

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  1. Lexus chooses social media sharing for December to Remember campaign
  2. Audi joins Major League Soccer for upcoming seasons
  3. Neiman Marcus Group CEO: Luxury customers demand completely seamless presence
  4. Moschino allows consumers to shop the runway during live-stream
  5. Belmond partners with fashion designer Thebe Magugu
  6. Rolex Awards welcomes 50th laureate class
  7. Michael Kors launches WeChat platform to enhance shopping experience in Asia
  8. Mercedes introduces electric bike collection
  9. Tod’s taps Xiao Zhan as newest brand ambassador
  10. Tariffs and their effect on luxury goods: Even the ‘de minimis‘ exemption is no more
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