Luxury brands and retailers are preparing for the future by targeting young, affluent consumers with their marketing initiatives. But when it comes to luxury spending via mobile and online, what about the baby boomers?
Although the times are changing, and many in the young, affluent Generation Y consumers are spending as much as the baby boomer generation, it is still important for luxury brands to target the older market. Luxury marketers must understand the unique desires and differences between both the under 40-year-olds and over, especially in the mobile space and online.
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Xzww0UZHk84brEDtpmsjnp\/wnjBKSe2Bif40OZOGfxl2riQnrUF1Zh1wS6P3AvGX+eT3gk4h1hWawKZBXymsL67ka2qkkz2MJHPlRQ7qL54ieNkgi04FAiKOZ04hBHcZcNBTHX5ThInuv3gR\/BGPKT\/ZEnrqbyxtfo6gXbXy5jXlqx9ygaZghYfXQPDfCQAEb\/gK3D2tKf4qP+8nYR4GYmeEefAeviah11qpDz9oX8B1yzP5WEvBz1JFd\/O42OH536FMxb4OS\/9rkqSEUW0kfGPAot\/IlL6W5xZ6kkzxaPrhpGnTKjK56HvjmPqID7hDxDgtyz\/JVoOCkNfhd7v0GPqbp\/Dc84v8QFe+SwIONvv+TxqdjqrKZ9Dybh9PK5aqsxPtYBM588eXy2+W8EWUoMwqqscRacnrwOp0Ae+IhEXK1x+I26J+hloBgkTNA7P30Nf4w1uIc55BflEw8sPJXDJ\/XrUn3nhY8CfprEo7BWhjt0yuadXjVkqM82Szfk8UYjgdMp7M+epaENe81Nwqoudnx8vlHjXc2+ih56TSbUH2PuLHBlhyz3pJkQiZ6S8Dpq6EYJ1f3gXyJmZe5Mkg9sPqM+9d+XiVl3CRV2yvzy1IUIx\/geRN4LFcdSZQ1r61lPl4Wm2jLbFnf3rVOX17\/boFZg6WHGFOiYEPPfqGmWVLFk\/B4DZCC\/U0rvHH3+wJtZS\/j5yfQ46ih2F7g3UpC2w79aLYs16zWj0QAKCwz7Fw4dOKQOkgdaeqChy8wFgYT1uaULBLsA5U6ZczoAaPtFwqZxOh\/0+5Ym+fbTXtPvKa\/XMFv\/FaM\/xiOimjdh5mqnPbjo4ndYCRMv1SEr6iKJHnfPxxsRuHVa09HCG+TKBpABDMshzOTxM54fQI646KEJjeStCDnZntljmW1e4lMiaJDEg9k0m7OxzUydo1ASN6iLopwCSLds7IePO1kDgGwV50WX4Wz3CD7rQXmIDM+H69ia+dFIQrk8xujsIHJyk0JIqCnceMEMn\/yP+e2yjb6C4dLBbNz08YAqZ+V8KTR1X0\/q5CQ0H\/cCzVGe\/vBhbqguMlR8lth+tSyFs0lu226ViDYrdLNQMUipB29v8Ui3sdEbsbA2dmhX+FKkt\/dxgVHZ6mEbU\/teg9ScAReVs3Ky\/lPOp7uiIa4fwwUWu8A6hi0OviTuwhUUnUcggjdWVDjC9XKHDt5oG50YggIUsroRtfcLCLq7t4NDeIQMk+RMu5KB+ECe7K5Dlh3P9zqNRkcFK7dl6EzM3B5gZdAO55oMQpznHLAHh6zpKLugmfhqIDPzyh4Z7nACUllLME7ErVCw0olPaPSjJRkOXJo3HlBMYDkSBMHEYlKOY32gc4Zy+tRuemo4LE3HYZdry1hF3Z32qHvePgpI5Zk+g\/EZj\/4la61\/DLmghidujQ5FiKgdEEwad0a106NXrMMMDjcVojGUQF+Ur4UIexoS\/UwtA9CuVKEmp9PTy2sWFSrEVdqNcVR891C5jIz\/XkB2wmxLbc1iZpGz9WNUurNZCEO+mpNjry38WNokoksFFrFJawRmmhsm1O7pzNMoSbF7dxZ\/oEXHmYM3PzVT10q1AUCAfecoLIxha9\/L+6Hf1RbgZG37hKvRdy0GXF22j\/xMhq9l9Pr+j01HIGadXR7oqfnZYujyrlkxf7zqe7joDpyQv8GEXYS8fTdWkn\/n6+L6cTBKn3G\/9IiwtCS8yioiBy2a0paWfu2m+wKwv4T4EEyBh+CJieu8SzPjHcYY6f6u2YDhCgh9rCnez6MoaopEyh4vOLZOXFYl+5zICxUNji9cOGxazZFudb3jvhZe3ObKUatCc8wSp\/hu3WZxUL4xzfVGWdVP5tl1i5+s5phDLJqI\/xdaGc0bos\/VSWRDT4TAB9W3+BYIX07Vyc6A6EbqDB5vyyCjWam8lRZTAnXQ8eSqQGZ5nM0MzcTXmZv4SefGUx4GxbKlDxUT4FVnKTe70U4k1Kw42sOEAqrPiK3KPiI9bJOJa7WxsQKsGZr6SHu8F8nDd+J2635NAam49PN8udtI0\/8JSV8q\/pBR2vltvweVRWI1ikiUstLPbx+C\/ZZsPUIh4Q8yAvTdCds6goCjFNDTCdsvfl361LZjS4BQ+8bO7ioSCRGEK4XiJGW1gMx6id15pRHoX7GDkxun69OZSWIQCYLCUoCZQkiXXH6M5MPnFr1PwK798TKiZuNB3tL3xJno5EwgFJBV\/I3lxgbU0gR70t4GFLtwBaxpOKORMIpmdaWvKIdxgc1Bz1a\/8JZgSDBVDQOtuzHHyT\/9KxI92V6Qy4OsGMNsBWglQM9gacsRYxNFcNgXypPattgpbC+iP2qSQ+aG7CgnJBUNPh51S4Fyma3WOgeCa8fHJjdWkmwBQYz0875bOb2jvL\/zJVrp34x7cMOYZoMEJ4Ei5M2IzP7Pww\/nN6TvEDjIgjuSV6vksFTZ67IcBeAbkaDM9wLekDjLULFyidxAYoyFLt+IN1lpGKrHD9DCZ8tton245qQvSEMY7WCGADmqKzezuveqmm7tPOw2Il\/oBvKT5gUTUM\/sNFhhDraSs\/pWm4cuT+e7zRU9VZRs1mhuc61nP\/wU8otujp2XK4OuqZ38Bxb7TjdJunJGJTMpxuVTVYwVOGOB7WBYW12Yp3LtMOy1B3R8ABQ3NajAHv0aHHWRJAqncvRvNFOkFbpt1AOLPPLQ57TULG6Rq7vOslv0k4idbNX3KEzQWJXPrNUl4KFF\/mgIIbh1kzNmsUYVKqrKTD2Vv7N2ylyV\/UewVWTBODlyQ8iXVD8WYKm5ZVbqOyr33ciQm9ZWU89B0Tdfr2rb53ul+bXi6KFSZMJuy8ZS\/3cdKQB18jVB+Xtw9bogqdib4yjEzponnZk268Sj7RYqWuEkOy52IDThiwzqojx3UL\/Eq1Ay2oLVjT7rsl1i3S+\/YCfMtHGfT1o3UJ2OSBxjp0DCmQ22p5nH0pirMj5+M64ujzWDLgbjMvZXlU4z1wmyVYeN7ExQQkJH\/oTCqw+zwzSKptbpmZJA8OyDVvhXXPOCaSw6eLuZJIrR+XrFjq1loeH+R0LT4JHrp0ZIXSc2KAV9vKRswSb4Ov8d6f\/1h7UxsIqNjQZUzd5ozpZ6\/VpJenztU7r4BU6Lf4+XMe3bb1Rjei1UG14PlKOBehxuT0YDc6bjEVE51\/zTxeiX\/uwTtrny7TSRuhcpOeoBUU45zPd8qYBMHhUzfwW9+D+0Mqix3pSPabx7XROhYTdlh0mor7sjUuoBzjlyDjb0eMmLVd+8brn2a5P59cSRcyCd5yYiffd3XV+tZl5SDPw1w5tqqZHRJhV+7IIcLRGKNI2mNV1ARqkmzlNFCVjzPTbq2vJw6GlRf5pir\/aiD\/ErWa3Trp\/NP\/ZG9xJSDUJBcF4o3zHOS5CW6\/CPkZskc5Cuq2vxoFnErip0Ek6NFYajFuEis\/9c3ZquwzvLZCMBRAHQRYGBD4RTyp1\/HGKCWP846Xv8kcclG4ii4s6KIoBbhMKsk9EqnHQHi20QmhlsLl81yvBgujlWzSXCRn2WRx+BVDtwzOswGTn70N4F6QnxjIWmrO07N911vCFqQ+L8nMMEvbFPOMo8g5by1t1aBsse5HIkyUkCA60Jw68xB4cf8plCmM7VFKZ5BggE9FbxwjOR2bMx+iz8kB5Y\/ZCVG+5\/5\/o1uvZW7wVxXGdR7IIU7TnIbRj61rUGXjWyQu++R9UojdzoDL5LdIWJoH4iiRbRZPvC8Lk82\/MPtigCyo7Z9tfDeDlcAB0u42q4GRGTiZE1ARvDuL7WRc6PO+3sFN+gG3mRJhSxa6JA5AtE4n5Cr9mPUywBrHNHETK3zKm+6romvm1s\/FgH42nF8wq\/pCQvQLP1nsJ4N7j+XZgXEiMAXoGYdDmtE\/qGBq5kiQtHtKdz+eDEStvxAKDy2oKLZcds80iuAmkh9pJFdkvMSaeQZ9CJOfKqwX4ny1bWWvT3q0QBpMi6qhfBztv0lV2Btd96Py5RUSr1cnFDZYm73Ur4V3RvnRdg3HMXFd2YViwsktAQgcpq64MERWoxQA53yjdSy22A\/lGfnpfztkYs03Axp17ZqDHUnyXNhFqIPp6jjJz+8c3FJTS0zuI6bkZGtXy27Df4qCTW0xqWkBikwcBO2ZV8BdSA8t3uxxaCyFcoXiu4\/wpqT3J15ijXPqKPLbTQYUe5G\/qkHro4\/iy6r62l2mka\/GnKyMCF96IywqX5rJZosGkt7oy15115CNnupg0bwpyFBAKMpKXg4ZIYK8tluqi1K1n9jN+kxnsIdmdf4BjtUVaOdoYC4vwyRfNNeM1jkNSfJ3UHtblpuzQOs+P0gFKEhMmyiqXa2PPX509Pe0f5jb1IUgNusnmNyq7kxoMJUUzPOmvoQ6gsyukJUmPOs\/0+jRQ5kr3HmGLXUDYlHKZG3w0ba\/+r87ocxoFqtlPgHtYpw83rtem9g6Fz8CZXtYzfcCE2tuUQKJJUcqbb3VJrRukZBY5uK3uaoY8WpQHP+S\/Mxuh4Eko5vCbzeR0knVAqcIXUwGjkIvsWbWE9oGjUH2mwYPJHoIHHOT6L9UInT9GMjeVIBN5QgC7CIGCj+H1sdFgH3sZgU8lpHg3fJsrnRqg3v3PIJilJ53sz8qUbM7hxC7c+S9jroKr5HR2Dcq\/CjcBw93pXoN3qb1r\/MhynIZE4mJ7YkheXs1tHlFxBGsrMtlS0KL0\/LcVgFiMZfGYLKTwOlqW2P+9FzxnIv49aTQ5TtsvwYz2uWDudPZLFr4GQRdnH+LjC4XSDB+Ggh5L4LTQil0FvAjcTjuWmHCI1qkbTczN2GnofHwAB89uVfKvGUxOpM+VHm0aKhBGlYgGHpv5Abj8Vi3","iv":"9a2e7913a554f8d52209c4504c264d24","s":"267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