Luxury brands and retailers are preparing for the future by targeting young, affluent consumers with their marketing initiatives. But when it comes to luxury spending via mobile and online, what about the baby boomers?
Although the times are changing, and many in the young, affluent Generation Y consumers are spending as much as the baby boomer generation, it is still important for luxury brands to target the older market. Luxury marketers must understand the unique desires and differences between both the under 40-year-olds and over, especially in the mobile space and online.
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","iv":"62aeb9c4557f1367ec5cd48911d07da3","s":"769821f86e7232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