Luxury brands and retailers are preparing for the future by targeting young, affluent consumers with their marketing initiatives. But when it comes to luxury spending via mobile and online, what about the baby boomers?
Although the times are changing, and many in the young, affluent Generation Y consumers are spending as much as the baby boomer generation, it is still important for luxury brands to target the older market. Luxury marketers must understand the unique desires and differences between both the under 40-year-olds and over, especially in the mobile space and online.
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","iv":"ed03d318b3cc7c08069b64227e960b34","s":"738b7add0715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