LONDON – Luxury brands can increase CRM and further engage with their customers by creating a mobile experience for both sales associates and customers, per an industry expert at the Luxury Global conference.
Mcommerce is expected to hit $23.8 billion in 2015, and research has shown that luxury consumers are more likely to buy from the brand, rather than distributors and other retailers, if they have a relationship with a brand representative. Therefore, brands need to educate both the consumers and the people that sell the products to help keep these customers.
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","iv":"4f1e844cc29a067ea403a35b24546546","s":"35d2bf9ff28f2530"}