LONDON – Luxury brands can increase CRM and further engage with their customers by creating a mobile experience for both sales associates and customers, per an industry expert at the Luxury Global conference.
Mcommerce is expected to hit $23.8 billion in 2015, and research has shown that luxury consumers are more likely to buy from the brand, rather than distributors and other retailers, if they have a relationship with a brand representative. Therefore, brands need to educate both the consumers and the people that sell the products to help keep these customers.
{"ct":"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","iv":"9a494377c00e36b4e43356ffaaad79c8","s":"297d4bdc18093136"}