Multichannel
August 11, 2014
The Wanelo iPhone app
By Chantal Tode
While mobile-only shoppers make up only a small percentage of consumers, retailers would still be wise to understand their needs because not only are they growing but they can provide important insight into how multichannel shoppers’ needs are evolving.
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","iv":"95fa197b86374c42cb737e83ed5f02b9","s":"256a4e2b53cf7722"}
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