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Research

Young affluents provide the best growth potential: study

March 14, 2014

 

By Sarah Jones

In today’s economy, luxury marketers should look more toward psychographics than income demographics when trying to pinpoint a target audience, according to a new study by Unity Marketing.

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  1. Introducing Luxury Women to Watch 2023
  2. Lamborghini onboards next chief people, culture officer
  3. Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
  4. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  5. Julien's Auctions to sell archival looks from actress Gwyneth Paltrow
  6. Annual revenues rise 15pc at The RealReal
  7. Chanel's Coco brings intensity to its scent and marketing
  8. 4 takeaways from Jing Daily’s latest report, “Chinese Cultural Consumers: The Future of Luxury”
  9. Sotheby’s inaugurates Paris flagship with dual art sale
  10. Loewe names 2026 Craft Prize finalists
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