Mobile
March 16, 2011
By Rachel Lamb
Luxury brands such as BMW are implementing personalized MMS messages to initiate their customer relationship marketing efforts, seeing significant conversion rates and revenue with just one campaign.
{"ct":"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","iv":"a32d8d6116d2cf37d66f8fa04c4601de","s":"71e5b06c59497f30"}
Share your thoughts. Click here