Multichannel
March 28, 2011
By Rachel Lamb
Automaker Porsche is attempting to reinvent the way U.S. customers see its vehicles with the launch of the multichannel “Engineering Magic. Every day” campaign that uses real Porsche customers to share their stories.
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","iv":"ddf74630316daf7a096867c42416aadf","s":"7f2e55ec98428f3e"}
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