Multichannel
March 28, 2011
By Rachel Lamb
Automaker Porsche is attempting to reinvent the way U.S. customers see its vehicles with the launch of the multichannel “Engineering Magic. Every day” campaign that uses real Porsche customers to share their stories.
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","iv":"9530460a9d618bc50c41e450620bf1e3","s":"fb78b8a8444adc8d"}
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