Multichannel
March 28, 2011
By Rachel Lamb
Automaker Porsche is attempting to reinvent the way U.S. customers see its vehicles with the launch of the multichannel “Engineering Magic. Every day” campaign that uses real Porsche customers to share their stories.
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","iv":"3034ec71f379c78a3dc540b811892ee6","s":"931ac2d02bceb631"}
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