Multichannel
March 28, 2011
By Rachel Lamb
Automaker Porsche is attempting to reinvent the way U.S. customers see its vehicles with the launch of the multichannel “Engineering Magic. Every day” campaign that uses real Porsche customers to share their stories.
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","iv":"a9c3d1f078c92e11d3d5b104c2545f04","s":"a128304d8c97951d"}
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