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Mobile

Location-based SMS key to driving affluent holiday shoppers in-store

October 13, 2011

 

By Kayla Hutzler

The emotional aspect of gift-giving will have many affluent consumers shopping in-store this holiday season, making location-based SMS messaging a prime mobile marketing tactic.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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  4. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  5. Louis Vuitton shares names of final Watch Prize contestants, jury members
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