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Research

34pc of consumers conduct in-store research via mobile device: Forrester

November 11, 2013

 

By Jen King

In response to how smartphones have altered the way consumers shop, a new report by Forrester Research indicates that 66 percent of luxury consumers are more willing to interact with a sales associate equipped with a mobile device.

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  1. WatchBox expands into Switzerland with headquarters
  2. Rule-free personal style philosophy anchors fall campaign from Chloé
  3. Hilton hits unit development record in 2025
  4. Balenciaga brings fall/winter looks to NBA 2K26
  5. Google to power AI-native purchases
  6. Perigold, Olivia Palermo announce design partnership
  7. ‘Maison Valentino Essentials’ marks new menswear direction with AI-generated campaign
  8. Day's wrap: Loro Piana, Emirates, Jaguar Land Rover and Redfin
  9. Brioni revels in time well spent with ambassadors Jude, Raff Law
  10. China’s luxury market losses narrowing: Bain
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