Advertising
June 27, 2013
By Erin Shea
NEW YORK – Two Siegel+Gale executives at Forrester Research’s Forum for Customer Experience Professionals East 2013 said companies need to simplify consumer experiences to attract and retain customers.
{"ct":"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","iv":"d1f6f777fa35f7e37e9364e05c896b66","s":"756df2cf60264627"}
Share your thoughts. Click here