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Research

Sponsored content to amend future advertising challenges for buyers, sellers

April 27, 2016

Image courtesy of Bloomingdale's Image courtesy of Bloomingdale's

 

By Jen King

No longer a novelty, digital advertising is expected to comprise more than 50 percent of buyers’ total marketing budgets in two years, according to a new report by Accenture.

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  1. Zegna Group raises revenue 8pc in first quarter
  2. Gucci makes splash with 'Lido' collection
  3. Porsche named official electric vehicle of 2024 Met Gala
  4. Sofitel leverages local ties in new campaign film
  5. Kering rocked by 11pc sales dip in Q1
  6. Christofle opens pop-up showroom in West Hollywood
  7. Double-digit growth streak continues at Hermès
  8. YSL Beauty adds Bahamas, Colombia to rewilding project scope
  9. Luxury Unfiltered: Brand stories are the secret to creating desirability
  10. Nobu to open hotel, restaurant in East Cairo
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