Internet
November 9, 2012
By Tricia Carr
NEW YORK – An executive at the ad:tech New York 2012 conference said that it is possible for marketers to grow their ad-targeting audience in both size and precision to increase ROI.
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","iv":"32fae72e877e01d55d7e208f34c07bb8","s":"ff23a3b64d335418"}
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