Multichannel
February 22, 2013
By Tricia Carr
British accessories brand Anya Hindmarch is marrying its digital and physical London Fashion Week efforts through a multichannel campaign called Anyagrams that nicknames influencers and consumers.
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","iv":"8243e61b929fae56913130991492dafa","s":"9181ce259b22dcb4"}
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