The number of mobile social advertising opportunities has mushroomed this year and while initial results are promising, it is still unclear how consumers feel about the ads, if they can drive engagement at scale or even if they will be around in a year.
{"ct":"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","iv":"4dbf909a238bd2a7aa3078eb892e5ab4","s":"aacbd32aec856e81"}