VIENNA, Austria – The CEO of Gucci at the FT Business of Luxury Summit 2013 earlier this week said that the long-term goal of the Italian brand’s philanthropic efforts is to enhance its reputation and meaning to consumers.
Audi of America is enhancing the customer journey by remodeling its Web strategy to provide easy navigation and a cleaner look among other updates.
Italian fashion house Giorgio Armani is keeping the brand top of mind to a global audience with a digital campaign for its One Night Only Roma event.
VIENNA, Austria – The CEO of Kurt Geiger at the FT Business of Luxury Summit 2013 said that it is an intellectual challenge for luxury marketers to catch up with their target consumers who are global citizens.
VIENNA, Austria – An executive from American Express at the FT Business of Luxury Summit 2013 shared new findings that verify the power of a multichannel brand presence to push not only accessible luxury, but also the highest-end products.
VIENNA, Austria – An executive from American Express at the FT Business of Luxury Summit 2013 shared new findings concerning a consumer segment called the luxury newcomers that, on average, makes up 25 percent of fashion brands’ customer base.
VIENNA, Austria – Panelists from the Financial Times, Goldman Sachs and Fulcrum Asset Management at the FT Business of Luxury Summit 2013 agreed that the United States is much closer to achieving genuine economic recovery than Europe, though luxury remains strong in both markets.
Net-A-Porter’s men’s destination Mr Porter is staying top of mind during the weeks leading up to Father’s Day June 16 with a themed Instagram contest to immerse smartphone users in the brand lifestyle.
As the legal battle between conglomerate LVMH Moët Hennessy Louis Vuitton and family-owned Hermès reaches a pivotal point, so does investors’ hunger for luxury fashion.
New York department store Bergdorf Goodman is partnering with General Motors’ Cadillac to switch up its direct mail magalog strategy by featuring vehicles alongside its fall fashion.