Author archive

Chopard taps sustainable luxury for Cannes Film Festival push

May 21, 2013

Chopard is feting its new sustainable luxury initiative called “The Journey” by releasing the first two ethically made pieces on the red carpet at the 66th Cannes Film Festival in Cannes, France.


Vacheron Constantin, NetJets eye high-net-worth readers of WSJ. Money

May 21, 2013

Luxury lifestyle and financial advertisers are eyeing high-net-worth consumers through the second issue of The Wall Street Journal’s new wealth management magazine.

High-earning business owners buy luxury more often than non-business owners: report

May 20, 2013

Small business owners with a household income of at least $250,000 are more likely to buy luxury products and services than their non-business-owning counterparts, according to new research from the Shullman Research Center.

Four Seasons downtown New York hotel, residences to attract trendy crowd

May 20, 2013

Downtown Manhattan’s Four Seasons Hotel and Private Residences, set to open in 2016 in Tribeca, will help the brand reach trendy prospects in an area with less competition.

Harrods links in-store, digital spirits marketing with speakeasy campaign

May 20, 2013

London department store Harrods is partnering with spirits brands Hendrick’s Gin, Courvoisier, Stolichnaya, The Macallan and Johnnie Walker Black Label to push its in-store and online beverage department.

Luxury goods revenues to grow 50pc faster than global GDP: Bain

May 17, 2013

Fueled by current consumption habits and key global markets, luxury goods revenues could grow as much as 50 percent faster than the global gross domestic product, according to a new report from Bain & Co.

LVMH boosts corporate awareness with film restoration funding

May 17, 2013

French conglomerate LVMH Moët Hennessy Louis Vuitton is gaining exposure among attendees at the Cannes Film Festival by funding the digitalization and restoration of “The Umbrellas of Cherbourg.”

Brian Atwood engages fans via month-long Instagram campaign

May 17, 2013

Footwear label Brian Atwood is increasing its follower base on Instagram with a contest to acknowledge loyal customers.

What are luxury marketers missing on mobile Web?

May 16, 2013

Consumers are increasingly turning to their smartphones over computers to browse the Web, so marketers must make an impression with mobile-optimized sites.

Leading Hotels’ Ritz London attracts consumers with Buckingham Palace access

May 16, 2013

The Leading Hotels of the World’s The Ritz London is appealing to consumers who have an interest in British royalty with an exclusive package for The Coronation Festival.