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Bang & Olufsen expands potential audience via Pepsi capsule collection

May 27, 2014

Visual artist Zosen for the Live for Now Visual artist Zosen for the Live for Now capsule collection

 

By Jen King

In anticipation of the FIFA World Cup, Danish audio and video company Bang & Olufsen is looking to introduce its B&O Play headphone series to a new audience through a globally-distributed capsule collection.

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  1. Ruinart reveals annual Carte Blanche creative collaboration
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  7. Chase opens new Sapphire Lounge in Las Vegas
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