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In-store

Barneys’ “endless aisle” approach supported by beacons, personalization

April 25, 2016

Barneys' downtown central staircase, photo by Scott Frances Barneys' downtown central staircase, photo by Scott Frances

 

By Staff reports

Department store chain Barneys New York is furthering its omnichannel capabilities through the use of integrated iBeacon technology and a personalization platform.

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  1. Printemps unveils VIP shopping suite at Haussmann flagship
  2. Prada taps ‘Re-Nylon’ profits to resource environmental education
  3. Luxury Unfiltered: Intimate storytelling is the new status symbol in luxury
  4. Beverly Hills, Paramount Pictures celebrate 30th anniversary of ‘Clueless’
  5. LVMH to collaborate with authentication platform through startup program
  6. Givenchy debuts Matthew Williams-approved ambassador
  7. Introducing ‘Heirloomcore’
  8. ‘Gen Z is looking to reconnect with the world around them’: Pinterest
  9. LVMH averts luxury slowdown, revenues up 9pc in 2023
  10. Men spend more on luxury, but shop the same amount as women: report
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