Beauty and hotel brands including L’Occitane, Four Seasons, InterContinental, Estee Lauder and Lancome excelled in their digital marketing strategies in emerging markets, according to L2 Think Tank’s inaugural Digital IQ for Brazil, Russia and India.
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","iv":"d107aaceca23384a3b8fba17d2ae4a0f","s":"60c4956ae6003956"}