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Mobile

Bell & Ross aims for mcommerce via QR code placement

July 11, 2013

 

By Erin Shea

Watchmaker Bell & Ross is taking its print advertisement to the next level by placing a QR code on the page to allow consumers who are interested in the product to find more information and purchase products from their mobile devices.

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  1. Luxury automakers reveal new concepts, activations at Art Basel Miami
  2. Gucci revisits archival looks in pre-fall campaign
  3. CFDA bans fur from New York Fashion Week
  4. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  5. Kering Foundation to examine violence against women, children via new research program
  6. Versace announces exit of Dario Vitale as creative director
  7. A. Lange & Söhne opens doors to London flagship
  8. Buccellati brings retrospective show to Shanghai
  9. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  10. RH opens Detroit showroom
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