Mobile
April 13, 2011
By Rachel Lamb
New York-based department store Bergdorf Goodman is using the Words With Friends mobile application game to drive foot traffic to its store with a location-based banner ad promoting an in-house event.
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","iv":"4b58512f7cfd03c7bb6c3f3c16ae0595","s":"119776fd9324702a"}
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