Department store chain Bloomingdale’s has upped its out-of-home advertising strategy by including QR codes and an MMS call to action on phone booth advertisements to connect consumers with videos and content about new fashion trends.
Consumers can text the keyword COLOR2 to short code 91919, scan the bar code with their smartphone or visit http://www.bloomingdales.com/color from their smartphone device. Either way consumers choose to start the conversation offers engagement opportunities for Bloomingdale’s.
{"ct":"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","iv":"3bee72c54a58f4b17f6bd9bc19ae5894","s":"0c42b72115477f3c"}