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BMW employs 360-degree campaign to push Olympic Team USA support

August 2, 2012

 

By Tricia Carr

BMW of North America is in the midst of a 360-degree marketing campaign to push its first-time sponsorship of Team USA at the 2012 London Olympics with a television spot, social efforts, an on-site brand pavilion and dealership events.

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  1. Dior builds five-story statement flagship in Beijing
  2. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  3. Happy Holidays!
  4. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  5. Louis Vuitton shares names of final Watch Prize contestants, jury members
  6. Kering loops France’s Ardian into Fifth Avenue investment
  7. Audi propels Santa into the future with electric sleigh
  8. Harrods announces key leadership appointment
  9. Matches plots second act under new ownership
  10. Ruinart reveals annual Carte Blanche creative collaboration
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