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Multichannel

BMW uses humor to display financial services extended protection plan

August 11, 2011

BMW Financial Services is using video

 

By Kayla Hutzler

German automaker BMW Group's financial services division is using humorous video spots in social media, print and digital ads to keep its extended vehicle protection program top-of-mind without being overly intrusive.

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  1. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
  2. Qatar Airways, Art Basel kick off partnership in Doha
  3. Aston Martin loops Breitling in as global watch partner
  4. Secondhand watch market stabilizes in 2025: Chrono24
  5. Ralph Lauren turns to TV to spotlight Olympic fashion
  6. Dolce & Gabbana debuts Devotion fragrance film
  7. Armani faces $4M fine from Italian Competition Authority
  8. David Yurman selects finalists for inaugural $50K design grant
  9. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  10. Lamborghini deploys brand showroom in Egypt
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