Multichannel
April 3, 2012
By Rachel Lamb
German automaker BMW is straying from traditional radio advertising for its DESIR3 campaign through an ad placement on Internet music provider Spotify that connects to a microsite for its 3 Series.
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","iv":"f345453cc083f1b5165d6a46889c5f1a","s":"06097b576aab3a0d"}
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