Going beyond traditional line extensions, luxury marketers including TAG Heuer, Jil Sander, Prada and Aston Martin are developing branded smartphones. However, if the brand extension does not seem plausible, money could not be the only component at stake.
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","iv":"a2b47e3a740a49fc9d2d17c0c3673d2d","s":"f57b72f9759a3e9a"}