Internet
November 9, 2012
By Tricia Carr
NEW YORK – An executive at the ad:tech New York 2012 conference said that it is possible for marketers to grow their ad-targeting audience in both size and precision to increase ROI.
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yG5lNq5jnfMKsBo+oeF2N6H\/Hd+aQs3yS2ySWW9\/CZJAgmUYhuBjznIKa38PMnPW2L5HzlW8pBL48ILiMOyZRXM5LapZcF3WF2o6o83zWaNLqVpOT54\/kuE3SLXSta6Cthx4BoCYOQXW1uIV\/AvlwGq8UTv2dFTk5eQl2sqqYF9raXn\/sCaqvLJzvdQ7NVf5AIPThf1swdkxaVvC9\/ctowqrzXuZuB+pot9Iu\/irxyP4yjEgII+97TehV7HmpDsrOW\/82d4bGx8vA3j\/FhR5tlMQK3Xepbf1ExMmNQArihHXC4tblmicIydugJEs9WR7xgra8vZc8zEBoK2zdQT\/egzqlJguUVVGoh0+7ZXw19nBaMgjEVpN2\/JZTxntd+AlBNcvNwsLP1faLVrLSDRb8bgeu+5VFocvDFeV25cVUMj8PcdGpJ2Qinry2uuABp2umISICm6kJsd\/dyKITHsxl4tgtFz8144QLSrEs9CE1+j4pFPhERlTHg5mAJfPCFVObLqNJi3M+Eh\/ti54\/+18O76jiEMSm27AuN6OuUTrp1Yy9NT9iYHjKn\/Egs\/elZunMTF1MlpwTFo23\/b50try5vwyvYDaLAnpSYQzNgn1wIHWYIUyCWcTOXS7i88leTUK1au1lZRsfMAipp7QHaVhSLAVzkqS+HQ+AGdUuOfiyN\/WLOtIEXr83TIOa05P9pGZheOlBCQ1k\/drhTFynGPbC7kP3hzG23W8cuOW3itCbs6I3oL9+RR8JtCfUYbvTHgpSWJJtio99wzwbtY0pmmviVcjYm7eXryuf9DMHHuVrbvFiO3q\/udCGhbJ5F6J+e0qOvFPH5ps0uJJ3ZF+CPW9cKxa3WngylhMEYu7\/BHZ0OTVhmxBAeHOmKpyueCk1rN5urLSax\/SRzt9cMqOidrK5zACuZAudec2kZ3sTgAc3iQXqXmAsqADIweebvPFzwHIuOvYZ7fwdpaIEmsIaegVVgy7kIzZ1V\/KMxZkSE2ltoSJ0qaaPW3TZrUzAbN11mYZLMDWGbJRDfnqsz9lWQw\/8uIhEs55WljV7tq0kzAtMEfGDTU8M8trOboOuwDiOJcNeE0z4sQY5q3qJZCutrk24AmkNPnrffmW9KZdtiBUJg1hNmSDcp35K5PkABp4fdGtzwJY9YRX+rLkMXBnZtSZl4JZ88+datoBTyXYTZsECj6ZaYO2TUYuHaktAlXUW+pTBOYjLHxcmhg8gmoTJP6W7PmN+fcq\/+uwoioUonox4\/ETOo8D5vQ9ujuTZKzbvGhLa\/pjrEdiNzfwt+9pciZnvGQvVmo\/C3MA1mztzzf7oeuoOcYfh+DoaU8PvQYCEGFv6kAEQUlyJXxGDekLnJJeoxTUtG+vSyUlbosGngWvJTFP7NcPYH99pprK8TFWCtFQZIqZk8UBJ1LITkj7IFMP+vIafO3Yl1lNLdF5rIKVl\/Dt7rEknoxJ7\/foMsKJvfiI+L83GnspRQ2hsft6UbEK03bcfxp7PkW5HvqeWNMlMdCtNBowKkdqY19wVfvn3gyvJL2GL5QuAifrnoJRvH+MjVjNOMXs\/\/9aMagKWatzxBZNLniWeUzghkvCmmex+t2ihHCYqO+iDqjwYkjgjTgoUMQgUpbsUm\/AJ2tAzNZ4uzdwNIfBVAWGqwCzsTAmPCS6w1wPucrOdVuRDRhnr4F3s9vA9x1vHsjHyAbi0dRILtsfF+qM0vQkYsb7JNTLZVk8fCUcZZ3WRQTr7QAKJVdbMv2wdYWLawlU\/lYpByuDej83JIoPLh1liUd\/pa40ZrjrGaMvn3NzkqPzYnlOTDPs\/A9k5LtiBCt8CH7ZGUv4aI5Gl7jpBRPv4u0XqB+NSOBmEcaBTqdAcYoodi9ji+GZWEOSGLmQiGtY7dAiyv22v09Zd9YeipdPkviKqnwlF69jWlZYWprqRI5jdWtbWWNo6xo1Xq3Wrm+KCQHj093gqPQ+E3nNTcNCiqtvUVHBfj9rJij3rzEXZ7tH8rJJ0Iv\/fDwsrX6s0YhIJFbrLu4D8v4I3ClQzt\/0h300Jwt72sIynoAk5qvxe2E3JvagXtEaMPWwZEJJBWwq2qjJJBrmFwD44QJ9\/VAogmp4AFMuLacjVUsm+kbbfzid\/2lNRsJvWqYdCYE2DAyS74TdtyVJb7VG38BABrnfM8eVdRZLvwRePCD7QwIJgeS0OXx6TnWPCr1HWGocoWPLxnCjGmDF6BtT2re5Mh2u5BJEpqsC6hfjsvX84kKa7pAUZ5WQxB66a3Cvj1CDZNooB6MzC4ErP97ynA5v9xDPVcBlfdPcxys\/7PRfDoKCAjFUSvs2xYREtVfsof3ZYAX6+vc1X6mA8KnpgIIvvHoO7WTrftz8ZMRdeTx+IRRfEFIsSfzRZLE\/oyHQYjz62irOcGMANuhF6ijAv0jcKJDgw8A5zPGFWkV4KTRzRbVBgSkm0Jb0iwK8TyAHwLLugg4UA5E0PsSqnWHxsUtuSwXkHtYxNi1jC2H2VbzXxwDfqtgTwDkX+fmYCWtb3mSD03fqIx6tAPiBsRnydjD7M0DJGFZnnffbQi+Swks3QUQC7rA7d5dvo45HEwH4da8T84gWvSlulWcr1IxKYcsUy1alXADhEfG1+VcCh9RvEyrY\/YHhHXYm3RP6l38YcpnWuin2FCZtVwplUXJ48Gy4X14S7Y0PHybD5DyID2+6jjNwJDKIZ\/Nejzl9RKqT1UQpHQLA5t9OnOwG3WxiTSh7IpkHfgDM82pzuodRGWaBTORFIuEKytMlu8Ew\/3TC+A4motzm+S1yV7amSJCZg7JJx+WScGnvIo4dMItWOxr+xhFH4SGIIGGVhTptcDA\/sHo4\/vBenpMAjoCscoFlSAxst7SGAhsptNO4K6TGNt0JZhhfoFIcthGrBBFK3ws67to3YASovoZCi1vu7IFR2MKYMNE0yLvodfErazQ1uE9qyU0DaQH\/Za8KpIwU0TcGEwAph8dbRrTfpPM\/JUU2bQd\/pbJphFGco4gh5QfE1YZgAicET9uWiPsFLrnV5lprBRRnN9wII8XjM9t9mi6gvYDmzYhnJBcu3sjBYEo87dKWoWRWNYNoBKI68PCOQURAt6Y6W1BAQetinsADx7ImyXaIQb7FxJIhVHELO4Gj9xbehmpniVVSbpjwDvrLFPK6h7qJgJs8CVaKpCzV25G1FpAIP5jQ8vuJ\/6xqH24kKBTLRtXuxK0VEKY3wl9cdPbyTWtP34UTjdHPJ31rt4wFQewMMu3Rh8bWjoqZ16ztQNEMtB20yJQvrHCJSM1CXkdOss4AHIFDBPlh9eq0HWCyxwkluxe8MQSmWKgrhy1568YuowIKqHtmZlIywyLR8KjTKuOqvC1zvpxqq35N7dwOeyyWKCu1EEdQZzfKPZjAriQtqiyVZyy7fUxBNI+oLXfHNX81NmLTIuLA6xGoJ32QQ0uwuwXPREqvt7NwU0knvSKHYT2iZLCdMobhW\/8psjKh10g+aU4HrMBvNYJbs1ANccTA5XBCsgBTvISt2JU9LfuwozqyUkoPQzpquSZmEDAKrOJLMeX314Aq86O\/bMW5hALDf3Al6OIqdoTP2HNjSvDh33dqVIrpaN9tiSsge3qW69iAxS8QGPY\/hL+bp+pd94qQrC7Jq\/bnCm9es+I80+gawszdJY5VWRqLi+BepmfwLG+QaGj\/ZKHSjFPP9J8bANqTG3UjjqeZvj5eOJ6e\/wrL69bB","iv":"c7dcc140d9b86e7159141df87817703d","s":"d75b609846bf594a"}
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